October 10, 2024 by Shinefy
Video Marketing Tips: Effective strategies for each social media platform
On average, individuals spend about 17 hours weekly watching online videos. Additionally, 89% of people report that watching a video has influenced their decision to purchase a product or service.
It's not surprising, then, that 71% of marketers incorporate social media videos into their digital marketing plans.
To attract potential customers and cater to platform algorithms, consider following these guidelines for each social media platform to enhance your video's performance.
Facebook Video Guidelines
Facebook has prioritized video content by introducing a dedicated video tab, and since then, the platform's focus on video has increased.
Videos on Facbook seem to offer brands more visibility in the newsfeed. This is likely due to the platform's emphasis on viewers interaction in its algorithm.
Recent studies indicate that their video ads recieved 48% more clicks compared to static images, highligthing that audiences are currently more engaged with videos on this platform.
Light-hearted and entertaining brand awareness videos tend to do well on Facebook. The platform also provides a comprehensive guide detailing how to succeed with video content. This includes suggestions on video length and mobile viewing preferences.
Their aim is to highlight videos most relevant to viewers. Therefore, creating content tailored for your audience is crucial rather than simply producing videos to follow trends.
It's also beneficial to upload videos directly to Facebook as their algorithm considers a user's past video interactions when deciding what content to show them in the future.
Instagram Video Guidelines
Instagram's current strategy emphasizes video and social commerce, making it an ideal platform for launching your latest marketing video.
To captivate Instagram users, provide content they find valuable. Instagram's best practices suggest creating videos that are consistent, unique, and full of personality.
The platform offers three distinct video formats:
Reels
Reels are short clips lasting 15-30 seconds that can be edited using in-app tools such as:
Timed Text
Filters
Timer and Speed Controls
This format allows users to add audio from an in-app library.
Stories
Stories consist of 15-second clips or segments of longer videos that vanish after 24 hours.
You can save Stories to your profile as well. They allow brands to include direct links, making it easier for users who see your products on Instagram to begin shopping.
Instagram Video
Instagram Video replaced IGTV in 2021. These can be up to 60 minutes long, offering ample opportunity for creativity.
Instagram also supports live streaming.
As the leading social media site for influencers, collaborating on videos could enhance your success on Instagram.
X (formly Twitter) Video Guidelines
Conciseness is key on this widely-used channel. When promoting a blog post or other content, keep your video brief and direct.
Short clips that are easy for viewers to digest tend to perform best. According to X, "short" means between 6-15 seconds. They advise against creating longer videos.
For those wanting to experiment with videos on X, try crafting custom clips to engage your audience. Personal response videos can humanize your brand while fostering connections with followers.
Other tips from X’s team include:
Pinning your video at the top of your profile for extra visibility.
Displaying your logo cocnsistently in the upper-left or upper-right corner.
Starting your video by showcasing products or services.
LinkedIn Video Guidelines
LinkedIn members appreciate video content, which has been emphasized since 2017. Given its professional nature where users network and job hunt frequently, keep this context in mind when crafting LinkedIn videos.
For instance, if you have time-saving tips or recent insights valuable for others in your network, sharing via video can be impactful.
Industry news also resonates here; share thoughts on recent announcements or articles through a video message.
For company updates like new hires, use video for a personal touch alongside press releases.
Looking for ideas? Consider these:
Demonstrate new technologies through video.
Provide tutorials on using new products.
Broadcast live from industry events.
Tik Tok Video Guidelines
With TikTok reaching 1.7 billion active monthly users in 2023 and being the top app in the U.S. in 2021, it's no longer just a hub for Gen Z dance trends but appeals across age groups.
TikTok’s algorithm prioritizes trending content with high view counts. Consistent posting paired with humor and authenticity is essential here.
If interested in advertising along with organic posts, TikTok offers guides tailored for popular niches like gaming and ecommerce.
Pinterest Video Guidelines
Since adding video capabilities in 2016 and live streaming in 2022, Pinterest emphasizes creativity—highlighted by its Creator awards initiative.
If unsure about Pinterest's suitability for your audience, reconsider; product searches surged by twentyfold in 2020 here while 75% of surveyed users report they're always shopping online via Pinterest pins!
Promote blog posts or engage audiences through Pinterest videos driving them towards actions such as saving pins or purchasing items—ensure branded visual cues & maintain consistency throughout visually stunning pin designs!
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