September 18, 2024 by Shinefy
Short-form videos are everywhere. From TikTok, to Instagram and Facecbook reels, and even YouTube shorts.
The great thing about short-form videos is that you don't need any fancy equipment that captures videos with 8K resolution. Your very own smartphone is good enough.
You don't even need expert video editing skills because a lot of the editing can be done right on your phone. That is why this feature is ideal for businesses regardless of their size and the industry they belong to.
Now, how do you make sure that your reels get seen by more people and generate engagement? Here are a couple of ways:
You can use this to your advantage by creating content that is related to current trends and challenges. This will help you get more views and engagement on your Reels.
While there is no official limit, it’s generally best to keep your reel under one minute. Try to aim for 15 to 30 seconds, this ensures that people don’t get bored and click away before the end.
The faster you can convey your message or captivate your audience, the more likely they are to watch, like, comment, and share your Reels.
Using popular music will help you get more views and engagement on your reels, so make sure to choose wisely! That's why it's important to use popular music or sounds that your target audience will enjoy. Just make sure that you don’t use copyrighted material without permission, or you could get into some legal trouble.
Hashtags are a great way to get more eyes on your content. This can increase their visibility and reach, and help you tap into current trends and conversations.
When choosing hashtags for your reel, make sure to use ones that are popular and relevant to the topic of your reel. This will help ensure that people who are searching for reels like yours will be able to find them easily.
With a proper strategic use of hashtags, your Reels can be display to people who they believe might be interested in seeing content related to those hashtags.
Editing is an important part of making a great reel. This is where you’ll add any caption, filters, or music. Make sure to take your time when editing and pay attention to detail. This will help ensure that your reel is high quality and looks professional.
When editing your video, remember how people will watch it. For instance, if you're using texts or captions, make sure it is large and legible. The same goes for stickers and other elements.
6: Use engaging captions
According to research, more than 80% of Instagram users watch videos without sound. Adding text on the screen or closed captions are a great way to engage viewers and ensure that they understand what is going on in your reel. That's why it’s important to include enticing text and text animation effects that will inspire users to watch your video and encourage shares. Don't forget to keep them brief and catchy, so viewers can quickly read and comprehend them.
A call-to-action should always be included to encourage your audience to interact with your videos. This can be something like “Follow me for more tips!” or “Like this video if you want more!”. This is the best way to get to know your audience's impressions and opinions. You can then create content according to their preferences. It does not mean that you'll be moving away from your chosen theme or idea, rather, thinking about how you can present it in a way that appeals to people.
This means posting and scheduling reels regularly and promoting them consistently. It’s also important to stick to your niche and post content that is consistent with that.
The more active you are, the more likely people are to see your videos. Not every viray Reel eventually blows up, but you increase your chances by being consistent.
Let's take a busy office personnel as an example. Target the 9 am-10 am as this group of audience is taking a break from office work. Next, post at 12:30 pm-2 pm, as they are eating their meal on lunch or they are returning to their office. Lastly, publish content when they are home already from 6 pm to 8 pm. Don't be afraid to experiment with different times to see when you get the most views and engagements.