October 4, 2024 by Shinefy
Content Marketing Tips: A helpful guide on how to boost your results
Content marketing is a marketing strategy that focuses on creating, publishing, and distributing valuable and relevant content online. With the purpose of reaching a targeted audience and incentivizing profitable customer action.
Ultimately, it is a critical component for long-term, sustainable growth. And yet, despite its immense impact, many marketers don't know how to implement a successful content marketing strategy.
These helpful tip can help you become a successful content marketer:
1. Develop a Plan
Content marketing is no different than any other marketing strategy. It requires detailed planning, budgeting and oversight to make sure performance metrics are met.
Your content marketing plan should address at least the following areas:
High-level content marketing goals
Which channels will be used and why (for example: website, email, social media, syndication networks, etc.)
Budget allocated to connect marketing efforts
What resources are needed to create content process
Detailed content calendar to guide the production process
Personas of youir target market, including where and how they consume content
How to repurpose content areas all relevant channels for optimal efficiency
2. Align your content to your funnel
Content should be used throughout the marketing funnel to support broader marketing goals.
Your marketing funnel should inform key decisions about content planning and reporting. Most content marketers have three distinct sections to their funnels: awareness, consideration and decision. However, these sections each require an intentional, sequential and logical progression of content that educates prospective customers and moves them toward the next desired action.
Match specific content with the buyer's intent. For example, buyers who are merely seeking information will favor content that is highly educational and unbiased. On the other hand, buyers with transactional intent might compare your brand to a competitor’s or check out specific product features. Buyer intent is a key component of creating content that actually converts.
3. Measure your results
Set specific goals for your content efforts and ensure that the goals are realistic and in accordance with the type of content you’re producing. A simple report structure that’s regularly updated will help you understand what’s working, where to invest, and what’s causing people to take notice and maintain their interest over time.
Here are just a feew thing to consider
Organic Traffic aquisition
Direct traffic from content publishing platforms
Social metrics: likes , shares, views
Keyword ranking on specific topics
Email engagement: open, clicks
Conversions: total leads generated
Set specific goals for your content efforts and ensure that the goals are realistic and in accordance with the type of content you’re producing. A simple report structure that’s regularly updated will help you understand what’s working, where to invest, and what’s causing people to take notice and maintain their interest over time.
4. Social Media Marketing
Statistics shows that only 1 in every 10 attempts might reach the intended audience size.
This ratio is quite a bit worse for highly competitive topics where seasoned marketers are continuously honing, editing and refining their content for maximum performance.
Don’t allow a series of underperforming content demoralize you. Remember that your goal might be as simple as earning downloads from your email audience to move them down the funnel. However, if you do hit the jackpot, make sure you study why and then develop a plan to keep that content updated and relevant.
If your goals are clear and your content marketing plan is based on reliable research, focus on consistency and the results will appear.
5. Consistency is the key
Even the best content marketers will suffer audience attrition if they stop publishing new material. People continue returning precisely because they want more of the same content. Your plan and calendar should outline a consistent production and distribution schedule.
6. Know your audience
Before you can create any sort of marketing strategy, you need to know your audience. But unlike most traditional methods, content marketing requires you to know more than who your target demographic is. It's all about attracting the right audience. But you can’t write content that attracts the right audience until you know your audience.
In order to do that, you need to understand what it is your potential customers want. What are their interests? What do they need help with? And what words and phrases do they use to find answers online?
If you have a solid understanding of your audience, your content marketing efforts will be much more successful. There's no need to go out and interview every customer who’s ever done business with you. Just sit down with your team and create a buyer persona, the ideal customer who’s best served by your products. You’ll want to take into account both psychographic and demographic information, and create a buyer persona document that your team can refer to.
Knowing your audience helps you create content that speaks to them as they go through the buyer’s journey.
7. Quality over Quantity
Content marketing perfectly embodies the principle of quality over quantity. As the tools for creating, promoting and distributing content become cheaper and more powerful, the playing field for content marketers has leveled.
It’s now possible for small businesses to look and sound almost as good as their biggest competitors. This also means that any space where attention can be earned or bought has become utterly flooded with poor quality content.
Because marketing channels across all industries have become saturated with content, consumers are increasingly selective and opinionated about the type of content that they prefer. While the proliferation of mediocre marketing activities has drowned out the voices of companies that are just doing enough to get by, those who invest in exceptional content can earn a significant share of their market’s attention and respect.
One of the hallmarks of good content is originality. Developing a reputation for high-quality, thoughtful content is an excellent way of reinforcing other brand standards and the overall impression of being a trendsetter. Exercising discretion that favors quality will not go unnoticed by customers, and it can be a significant factor in driving brand preference over time.
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